{"id":6086,"date":"2017-06-25T21:34:09","date_gmt":"2017-06-25T21:34:09","guid":{"rendered":"http:\/\/blogslikegauthier.com\/?p=6086"},"modified":"2017-06-25T21:34:09","modified_gmt":"2017-06-25T21:34:09","slug":"psychology-for-digital-behaviour-change","status":"publish","type":"post","link":"https:\/\/techwrites.joncaptures.com\/?p=6086","title":{"rendered":"Psychology For Digital Behaviour change"},"content":{"rendered":"

\"\"<\/a>Pretty much the 2 day course was all about learning the psychology of a website & how it’s designed to influence you while interacting with it using 8 domains of digital behavioural principals and create the perfect user experience that makes them happy to continue to return and retain users\/customers below is me explaining in point form of topics covered. I got great tips to improve our (GoodFoot) site to conform to these principals
\nDay 1 – All Theory & lecture<\/p>\n

Morning of Day 1 was about the psychological behaviour changes when people interact with digital media & was pretty much made common sense to me learned about user experiences if they have a bad experience they keep trying cause they have the motivation will come back but you have to try harder now to improve there there experience and turn it into positive and keep them coming back to your <\/p>\n

Day 1 Afternoon <\/p>\n

Was Learning about domain 4 audience psychological design principals the person, group organization you want to influence with principals from domain 2 (the source message ) along with framing language 
\nGain Vs Loss <\/p>\n

Loss aversion if you don’t do this you won’t get this <\/p>\n

What’s your value prop <\/p>\n

Day 2 – More Hands online \/ doing \/ reinforcing what we learned from day 1 <\/p>\n

With Day 2 of the course was the continuation of the behavioural science and interactive design spent the morning \/ afternoon learning various concepts and ideas 
\nWith supporting decision making learning to provide a path to opportunity <\/p>\n

Re-Engaging \/ retargeting people that maybe have come to the site but abandoned the process half way <\/p>\n

Learned different media persuasive design options 
\nCapturing feedback is key as well using 
\nFinding Psychological opportunities that need user feedback <\/p>\n

Framing products in a new light & using decoy products <\/p>\n

Day 2 Afternoon 
\nLearning Reforcement 
\n  Carrot vs the stick – Rewards \/ Punishments <\/p>\n

– Reforcement is while in the act of doing rewards\/punishments <\/p>\n

– Motivation is before you act — incentives\/loss aversion<\/p>\n

Learn from your customer – this course is all about that 
\n There was a lot of hands on learning the psychology design <\/p>\n

Fundamentals
\nSite Flow \/ Engagement for user <\/p>\n

Pros and cons of complexity <\/p>\n

Menu items should be verbs <\/p>\n

Informative architecture <\/p>\n

Learn to do plenty of A\/B Testing to find perfect results for using design <\/p>\n

Targeting, tailored, personalized <\/p>\n

Turning off & on social influence <\/p>\n

Anonymous vs public social space  <\/p>\n

Abandment & re-engagement 
\nWe demo’d 3 sites & preformed a 5 seconds flash test <\/p>\n

& torn them apart using the domain design principals with honesty \/ trustworthy <\/p>\n

Which apppeals to you & what’s sticks up & prominent <\/p>\n

I got Good Foot site apprised & feed back on we definitely need to change things got amazing feedback from the class today & wanna talk about implementing the changes I suggest <\/p>\n

Ended the day prototyping wireframing and creating a product website to sell a product that included most of the domain design principals 
\nMain major topics discussed in course we’re 
\nLearning how persuasive psychology & digital behaviour is used
\n    Such as emtional barriers  <\/p>\n

    How habits are formed <\/p>\n

    Rewards for actions <\/p>\n

    Educating & others <\/p>\n

    Learning symbols for design mechanics <\/p>\n

    Learning how psychology is applied when communicating through PCs  <\/p>\n

    Learning behavioural intentional outcomes and what experiences what you present them <\/p>\n

Persuasive design where someone comes to your site with high motivation but the site is hard to use but if you make it too easy they lose motivation to use it & leave <\/p>\n

Introduced interactive influence model<\/p>\n

Intention outcome & other outcome types <\/p>\n

       Believe <\/p>\n

       Attitude <\/p>\n

       Behaviour <\/p>\n

 Setting up realistic expectations for online influence <\/p>\n

Topics discussed were online fluence tools used to communicate with customers <\/p>\n

Direct mail , email blast software & impact of use of online health campaigns <\/p>\n

As well as forming online & personal habits <\/p>\n

Behavioural science and interaction design   <\/p>\n

 Subtopics – learn how to apply this to websites <\/p>\n

 1. Introduction of domain design principals <\/p>\n

           1,4,2 (source, source message, direct advocate ideas) <\/p>\n

 2. Outcome of stage models <\/p>\n

       Psychology of tipping <\/p>\n

      Learning the first domain of design principals ( Source), Creditablity & Dimension of you brand personality <\/p>\n

      Along with honesty & likeable <\/p>\n

      Evoke an emotional response <\/p>\n

      We tore a part of website to identify all the domain 1 design principals that we saw on the page 
\n\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Pretty much the 2 day course was all about learning the psychology of a website & how it’s designed to influence you while interacting with it using 8 domains of digital behavioural principals and create the perfect user experience that makes them happy to continue to return and retain users\/customers below is me explaining in…<\/p>\n","protected":false},"author":1,"featured_media":6204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[48,50,51,52,92,151,210],"class_list":["post-6086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-design-principals","tag-digital","tag-digital-behaviour","tag-digital-behaviour-change","tag-influencer-marketing","tag-psychology","tag-website-design"],"_links":{"self":[{"href":"https:\/\/techwrites.joncaptures.com\/index.php?rest_route=\/wp\/v2\/posts\/6086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techwrites.joncaptures.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techwrites.joncaptures.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techwrites.joncaptures.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techwrites.joncaptures.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6086"}],"version-history":[{"count":0,"href":"https:\/\/techwrites.joncaptures.com\/index.php?rest_route=\/wp\/v2\/posts\/6086\/revisions"}],"wp:attachment":[{"href":"https:\/\/techwrites.joncaptures.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techwrites.joncaptures.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techwrites.joncaptures.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}